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Advanced Link Building Guide for 2020 | hypertechk

 

Advanced Link Building Guide for 2020


Advanced Link Building Guide for 2020 

We are Learn Digital Marketing today we will discuss about Advanced Link Building Guide for 2020.

It is no secret that link building is our best asset when it comes to working on the web positioning of one of our pages. If you want to know How to build a high quality and scalable backlink network . 

But… isn't link building just putting links in directories? Now here near! In fact, it is the culmination of a strategy based on several points, such as the development of quality content, public relations, business psychology and an optimal use of traditional marketing techniques.

In short, link building is essential if you are looking to improve your website traffic in search engines.

That is why in this guide we will show everything you need to create quality links.

Go for it!

1. Link Building Fundamentals
2. What are they and how do I get high-quality links?
3. Quality links through Content Marketing
4. Searching Contacts to generate links
5. Black Hat SEO
6. Link Building Strategies
7. Advanced Link Building
8. Conclusion and farewell

Advanced Link Building Guide for 2020

Thanks to this data, it is clear that the backlinks are the basis on which the Google algorithm is based, but ... To what extent? What is the reason for its importance?

To understand it, we will take a little trip back in time to go back to the days before Google appeared on the internet.

A long time ago, on very distant computers, search engines such as MSN, AltaVista, Yahoo or Ouzo shared the cake of an increasingly emerging online market. All those search engines based their results exclusively on the content of the web page to be positioned.

Suddenly, without anyone knowing exactly where it came from, an ambitious young man appeared who changed the rules of the game forever thanks to his secret weapon. That young man was called Google, and he called his secret weapon the PageRank Algorithm.

Advanced Link Building Guide for 2020

Thanks to its algorithm, Google introduced a new factor previously ignored, and that is that it not only analyzed the content of a page, but also the number of links on other websites linked to it.

And of course reason was not lacking ... almost 20 years later, external links continue to be the best way to determine the quality of a web page, this being even today the priority signal when Google decides our ranking in its search engine .

At first it only counted the amount, the more external links you had, the better your positioning would be, something that Google quickly perfected through its famous updates such as Google Penguin. Today, Google focuses more on quality than quantity of links.

And of course, the next question would be ...

What are they and how do I get high-quality links?

First of all, the most important thing is to know what makes a link of quality or not, something that is conditioned by several factors:

PageRank: The higher the PageRank of the website that links us, the greater the impact on our rankings.

In fact, after years in the sector, it is clear to me that the authority of the page is the most important factor when rating our links.

Keep in mind that Google no longer shares PageRank with users, despite continuing to use it in its algorithm.

Domain Authority: Of course, a link from a prestigious digital press website will have a much greater impact than a link from a recently created blog without visits. And is that the quality of a link is determined by the authority or prestige of that domain.

Our goal should always be to search for links with the highest possible authority, because, although difficult to obtain, in the long run they turn out to be the pillars of an optimal SEO positioning .

To find out the Domain Authority of a domain, Moz can be used for free.

Relevance of the web: Another factor to take into account when looking for quality links is the relevance between the web that links us and ours.

If, for example, your website is an online bicycle store, will it help to create a link on a football information website? Well, according to an old Google engineer, not much ...

“Getting a link from a page with high PageRank used to always be valuable, however, today the relevance between both websites counts more. Relevance is the new PageRank! ”.

In summary ... any link on a website with a high PageRank helps, but its value is multiplied if both websites also have a clear thematic connection.

Link location: Where the link is located on a page is important. It is not the same that the link that points you is located in the content of the web, than in the footer.

And it is that the links half hidden in the footers or in the sidebars do not count the same as those links that are in the middle of the web content.

If you have a choice, always look for the least intrusive location on the web.

Natural links: A natural link is one that an unknown user has created to report some of your content.

They are links of which we do not have direct control, although strategies can always be created to encourage it. For Google, a link not directly related to your website that praises one of your content is the best thing that can happen to you.

Be very careful with the link schemes because Google does not see them favorably.

Anchor Text: The anchor text or anchor text, is the visible text in which you can click an HTML hyperlink, or what is the same, a link.

This text is what Google uses as a guide when classifying our website.

If for example we have an external link with an anchor text such as "web design", when google recognizes the link what it does is think that your website is about web design.

Unfortunately, like everything else in SEO, the continued abuse of keyword-rich anchor texts has generated countermeasures by Google, which is why today building many links with an identical anchor text is considered spam.

Link matches: The words and phrases that surround your link in the text it occupies are known as link matches.

Google is known to use the text around your link as a clue to know the importance of a keyword on your website. It also serves as a complement to define the theme of the web, so you should not only worry about your keywords in the links, but in all the content of the page.

Guest Posting: A few years ago, Matt Coutts, former head of Google's antispam team, said that guest blogging had become a monster to stop because of its high spam content.

These statements created a huge confusion that Google quickly settled by creating some red lines:

1. Pay for the publication of an article.

2. Duplicate content already on other websites.

3. The web exists only to post guest posts.

4. The web is not related to yours.

Today, quality publications on authorized and relevant websites are our main weapon when it comes to spreading our website.

No-Follow vs Do-Follow: The No-Follow tag was added to a link so that Google would ignore it. This was used by many to show that they linked you to their website, when in reality, using that tag you managed to make Google not take that link into account and therefore it would not reduce your strength.

This will change shortly as Google has announced to us , giving a value and relevance depending on the subtag we give to the link. It will be necessary to be vigilant and see how its operation develops when it starts up in mid-2020.

Quality links through Content Marketing

Advanced Link Building Guide for 2020

                                     

Content marketing is a strategy capable of providing high quality external links, however, a common mistake is to believe that just by publishing new content on our website, it will provide us with a link.

Therefore, if one of the objectives of creating content for your website is to obtain quality external links, it will be essential that you base your content on one of the following 4 types of content that give better results for your link building strategy:

1. Visual Content: The visual content or visual assets are all the images, diagrams, infographics and any graphic or visual content created for our website. The great advantage of this type of content is the incredible ease with which it is linked to other websites.

The classic example would be a graphic of general interest, which each time it is shared by a user in any forum, social network or digital press, will generate an external link that will also have the possibility of generating new links thanks to its easy dissemination.

Of these external links, surely many would have been generated equally if it had only generated text. However, around 75% of their links were created because quality information was presented as a visual tutorial.

Such is the power of visual content!

2. Listings:  Its main advantage is the huge amount of information that it is capable of providing us in a very small space. Something very attractive for external users who want to share quality information in the smallest possible space.

Its ease of reading and visual appeal make listings one of the main sources of external links, even surpassing videos or infographics in many cases:

Here is an example of quality content in the form of a list: 6 Advanced SEO techniques that you should know . How can you see a post without much antiquity, which is easily positioned:

Advanced SEO techniques you should know

3. Investigations and own data: We refer to all that content in which data from any study done by ourselves is provided, whether in survey or statistical format, in order to upload 100% original material to the network.

This type of content is usually the most succulent when it comes to the dissemination of our articles, since they arouse great interest as they are original content, becoming authentic machines for generating backlinks.

4. Quality guides and tutorials: I think we all know what we mean when we talk about guides and tutorials, which not everyone takes into account that, in order to truly become valuable content for our website, it is essential that it be as complete and attractive as possible. If you want to know how to learn digital marketing join with us

An in-depth guide, which does not leave cracks and supported by visual content that facilitates its reading, over time becomes the main bulwark of our publications, thanks to the fact that if you make sure that you are the one with the most complete guide on a particular topic, over time your article will appear in the first position.

In this guide, all the information provided is very useful for the sector, without leaving cracks and with visual content that speeds up its reading.

Although they require more time than other types of content, without a doubt the guides and advanced tutorials without our banner capable not only of generating backlinks, but also have the ability to generate prestige if the work done is really good.

To this day, if our intention is to create a White Hat SEO link, we will have no choice but to develop a search strategy for contacts with whom to reach agreements for the publication of different content.

And here the problem is the same as always ... How do I avoid ending up in the spam folder of every blogger and journalist I try to contact?

To avoid this as much as possible, follow these steps:

1. Find interested contacts: Not everyone wants to share content, so the first thing is to know how to find users interested in sharing links and quality content. In Chapter 6 you will see various techniques to find them, but here I will present the simplest of all, the analysis of the competition.

First of all, search in Google for the keyword that interests you:

Advanced Link Building Guide for 2020
Copy the URL of the first result and take it to your analysis tool (here is an example of SEMRush, but any will work for you). Once inside, go to the backlinks tab on the taskbar:

But the problem is ... how do I separate the wheat from the chaff? If you are not sure, it is that something you have overlooked. Go back to chapter 2 and you will understand!

2. Find out their email addresses: Once we are clear about who we want to contact, the next step is to get their email address.


First of all, one of the best tips that I can give you in this guide is to avoid contact pages at all costs, they are a real bottomless pit from which you will very rarely get results.

That said, our best option today are platforms like Hunter where we can find out the emails related to any domain:

The problem is that massive domains usually have several associated email accounts, without being able to know which one is appropriate for our purpose. In these cases I recommend  where in addition to the domain we can include the name of the person we want to contact:



3. Send “personalized” contact emails: Undoubtedly, one of the biggest difficulties when contacting other users is the problem of too generic scripts.

Actually, our goal is precisely to make our scripts look like personalized messages, in order to avoid the dreaded SPAM folder.

I leave an example of a script that has served me for a long time:

"Hello [Name],

I was looking for content on [Topic] today, when I came across your article [Article Name].

I found it very interesting, especially when you deal with [Article topic].

As a fellow writer, I will tell you that quality content is not abundant in [Topic], and I would like to thank you for your good work.

I think my guide could fit well on your page, and for me it would be a pleasure to collaborate with you by providing original and quality content.

In any case, keep up your excellent work on [WEB]!

Greetings, [Own name] "

As you can see, this simple script allows us extensive customization with very little effort.


Any self-respecting guide requires a Black Hat SEO section, or what is commonly called foul play.

To identify link building strategies based on Black Hat SEO, you only need to ask yourself one question… Are links going against Google's Webmaster Guidelines ? If the answer is yes, it most likely is.

This does not mean that you should avoid generating these types of backlinks at all costs, but you must bear in mind that the risk of a Google penalty is possible and probable if it is done in a crazy and uncontrolled way.

That is why you should know the risks you face when running a Black Hat SEO campaign:

Google Penguin : it is a Google algorithm designed to identify and penalize all those link building techniques based on links that it considers spam, such as the abuse of links in forums or in blog comments. The best way to avoid this is undoubtedly to focus solely on White Hat SEO strategies ... however, if you have no choice but to work with some Black Hat links, the most important thing to keep in mind is the tight control that you must maintain in the generation of your links in relation to your anchor text. Try to minimize their coincidence using different anchor text and never copy & paste the descriptions of your website in other urls for dissemination or it will quickly be crossed out as duplicate content.

Google penguin
Google's manual penalty : Indeed, Google also includes network detectives capable of penalizing your domain if they conclude that your practices are abusive. Unlike Google Penguin, when you are sanctioned by one of these detectives, you will receive an email through Google Search Console in which you will be exposed to the offenses you commit and you will be given an ultimatum to solve it before being sanctioned. No one outside of Google knows how they decide who to investigate, the logic says that the algorithm detects doubtful cases that it passes to its workers for manual inspections. To reverse a manual penalty, you will need to focus on disavowing negative links, as well as completing a reconsideration request for Google
Link Building Strategies
 

Link Building Strategies

In this chapter we will see some of the less known link building strategies that will surely attract the attention of more than one. To bear in mind that often in the SEO positioning sector the law of the formerly called union prevails, by means of which the knowledge shared with external parties is usually very limited, hence many guides often give the impression of being traced some of others, in which when you finish reading the guide you stay the same as you were at the beginning.

At Marketers Agencies we fight against this old law of the jungle and we are committed to mutual knowledge, so we wholeheartedly hope that these strategies are really useful to you:

Generation of external links in acknowledgment pages and information sources: The gratitude pages are those in which a webmaster creates a secondary page where he thanks his sources for the information obtained for his website. These are one of the few link farms allowed by Google, considering that the links included in it have been very useful for third parties, thus being the perfect destination for our external links.
Knowing this, let's see how to get them:

1. Locating thank you pages: In Google use the following search strings:

"Keyword" + inur: links

"Keyword" + "links of interest"

"Keyword" + "links"

"Keyword" + "acknowledgments"

Evaluating the page of interest: this is when you have to ask yourself the million dollar question ... is this website worth the effort? To decide, follow the steps in chapter 2. If the page has a high Domain Authority and my link would be positioned in the body of the web, it is most likely that you have a good link building option before you.

2. Relationship of the linked ones: No matter how good your content is, if it is not of interest or does not share a theme with the website you want to link to, it will be difficult for you to reach an agreement. It is therefore essential that you look for content on your website that really fits and has a real interest for the recipient, in order to capture their attention and make collaboration easier.
Submit a quality script: As we saw in Chapter 4, the point of a script is not to look like it. I leave you an example that may be useful:

"Subject: Proposal for collaboration with [Destination website]

-

Hello [Name],

Looking for information on Google about [Thematic] I have found your fantastic website: [destination URL]

I just wanted to say that it has been very useful to me, I would never have found the happy [Product they promote] that I was looking for so much.

It's funny, I recently published a [Topic] guide in which I talked about [Brief description], and the truth is that it would have been very good to know your website before.

I leave you the URL in case you want to take a look: [Own URL of interest]. If you like it and want to share it, it would be a pleasure for me.

In any case, thank you again for sharing quality information, is something that unfortunately is not abundant today.

Greetings,

[Name]"

Link Building through broken links: Now we will try to see the operation of one of the most popular Link Building strategies, but giving it one more twist. Its main advantage is that it is a beneficial collaboration for both, because you will be both giving strength and optimizing your website by correcting your broken links.
To carry out a link building strategy based on broken links, it is best to follow these steps:

Install the Check My Links application, which will allow you to locate broken links on practically any page as long as it is used from the Chrome browser. We will see how it is used shortly ...
Your priority should be the pages with a large amount of backlinks, because the more links your page has, the more likely you will find broken links on your website. Thank you pages are often a good source for finding broken links given their high number of links, combined with low maintenance.
Once you know your objective, return to the My Check Links application and check the broken links of the page that interests us.
When we finally have located the broken link that interests us, we will contact the owner of the website through his email. Informing about the location of your broken link, and proposing that you replace the broken link with one that points to our website. I leave you a script for these occasions that I think may be useful:

"Subject: Problem with [Website with broken link]

-

Hello [Name],

I was looking for information about [Theme] when I came across your page [Web title or URL].

Are you still updating your website?

I am telling you this because I have noticed that some of the links did not seem to work correctly:

[URL of broken links]

I'm telling you this because I recently posted [Item Brief Description], which I think might be a good replacement for [Indicate specific broken link].

I hope I have been helpful.

Thanks and best regards,

[Name]"

Advanced Link Building


In this chapter we will make a quick list of tips for advanced SEO strategies that we have acquired over the years.

Find mentions of your brand without linking: It often happens that a user in a social network or in a forum cites your brand to discuss a topic, but without creating a link to your website. In these cases, a simple link request will suffice, as most owners will be happy to link and complete the information on their website. 

Search for visual content of our brand without linking: you can often find images from your website shared in other destinations such as social networks or forums. If the image is not linked to your website, a simple cordial email can give you the opportunity to obtain a new natural link. To find these images we will use Google Images.

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