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7 Digital Marketing Tips That Apply To Your Business | hyperteck

 7 Digital Marketing Tips That Apply To Your Business

Discover how to increase the reach of your brand on the Internet


7digital marketing tips

Does your brand appear in the main online search results in your marketing segment?

Having a distinct online presence is essential to stand out from your competitors and increase your brand visibility in the growing connected world.

That is why digital marketing is important for all types of business, whether they are online or not.

How to use your strategies effectively?

To help you with this, we have selected the 7 digital marketing tips that will boost your Internet reach and increase your sales in no time. Keep reading this post and discover them!

what is the digital marketing?

Through the screen of cell phones, tablets and computers we carry out a large part of our day-to-day tasks.

We access the Internet to talk with family and friends, we do research on various topics, we use applications to move around the city and inform ourselves about what is happening around the world in real time, etc.

That is why it is natural that, before making a purchase, people also use digital media to learn more about the products and services available in the market.

It is at that moment that digital marketing kicks in!

In summary, we can define marketing as a set of strategic actions to attract, communicate, build an image and engage with a target audience . But some marketing strategies are specific to the digital environment.

Using Internet platforms and tools, it is possible to conduct campaigns, disseminate content and converse more efficiently and directly with your customers.

Want to know how to take advantage of all these opportunities?

Discover our digital marketing tips below!

1. Identify the buyer personas of your business

2. Define your keywords

3. Produce good content

4. Brand presence on social media

5. Create a sales funnel

6. Promote your content

7. Try different strategies


1. Identify the buyer personas of your business

Identifying potential buyers for your product or service is the first step in developing your digital marketing strategy.


Does it seem complicated? Then an exercise can help you!

Try to think about your current clients, or your ideal clients, and answer the following questions:

๐Ÿ‘‰Does gender, occupation, age, and the region in which they live predominate?

๐Ÿ‘‰What are the reasons why these people find the solution to a problem in your brand?

๐Ÿ‘‰If you offer multiple products or services, will you be able to distinguish between them by purchasing each one?

After this analysis, it is time to synthesize all this in fictional characters that represent the expectations and behaviors of your real consumer.

We call these profiles of people who are more likely to be interested in what you are disclosing as buyer personas.

You can understand more about building buyer personas by reading our practical guide on how to create a buyer persona for your business .

2. Define your keywords

Have you heard of keywords ? They are the set of words, phrases or concepts that synthesize the main point of an issue.

In digital marketing, keywords are used to guide the creation of sites, blog posts, and landing pages, among other content.

If you work these words together with SEO techniques, it is very likely that your pages will be well positioned in search engines and receive more clicks.

This is because when someone accesses Google, for example, and searches for a specific topic, they use these terms intuitively.

That is, the use of keywords in your content allows you to reach the search audience.

So, it is important to know the basic terms related to your business. To do this, you can use a few keyword tools that make this task faster and more accurate.

3. Produce good content

As stated above, content that uses the correct words is much more likely to appear in the top places of a search.

But it is not enough for people to click on your link, they need to be interested in what they will find there. In other words, the foundation of a good digital marketing strategy is quality content, well-produced and useful information.

Delivering the answers users are looking for is a determining factor in creating a relationship with your target audience and possibly turning them into loyal customers.

Take some time to find relevant topics and guidelines for your audience. Think about how your business can help these people solve problems.

So that your ideas are not lost, it is important to create an editorial marketing calendar . In the calendar you will gather all the actions you want to execute, you will define deadlines and goals and you will be able to better organize your time.


4. Brand presence on social media

Even if your business is not digital, people will always search for information about you on the Internet. And if they don't find you, they will probably find your competitors.

Therefore, it is essential that you are present in all the channels that your target audience uses to consume information.

In addition to sites and blogs, social networks are an important channel for outreach and relationship with your customers.

Being present digitally is a way to talk directly with your audience, generate engagement and identification with your brand, answer questions and make offers.

By building a trusting relationship with your clients and potential clients, they become powerful influencers in their circles of friends, relatives, and co-workers.

Remember that all the platforms used for your digital marketing strategies must be aligned under the brand's discourse. Therefore, keep in mind what is the tone of voice and the positioning of your company.

5. Create a sales funnel

Have you heard about the sales funnel? This strategy is widely used in Inbound Marketing and allows you to guide your customer on a shopping journey.

To do this, you must imagine the funnel made up of a combination of 4 steps: attraction, conversion, purchase and magic.

These stages represent the moments in which your potential client passes before intuitively arriving at the solution you want to offer.

In other words, we can say that before making a purchase, people go through the following path:

๐Ÿ’ง Attraction - Identify a problem and search for more information.

๐Ÿ’ง Conversion - Identification of possible solutions and consideration of products and services available in the market.

๐Ÿ’ง Purchase - Purchase decision making. Evaluation of prices, forms of payment, discounts offered.

๐Ÿ’ง Enchantment - Being satisfied with the purchase and starting a relationship with the brand. Commitment and spontaneous disclosure among your circles of friends and relatives.

To understand more about how you can work your content in each of these stages, read our full post on sales funnel .

6. Promote your content

After so much dedication to producing good content, don't forget to think of strategies to disseminate and promote it.

There are many possibilities for promoting content on the Internet. Therefore, it is worth understanding more about paid strategies in the media , such as ads on social networks and Google Adwords , and organic traffic strategies, using SEO and social media techniques, as we have explained above.

The interesting thing about investing in paid media is that it allows the segmentation of the ads according to a specific audience. That is, your ads will only be seen by people who fit the profile of your buyer personas or, in other words, your potential buyers.

You can apply transmedia techniques to further increase your reach.

For example, after publishing a post on your blog, you can promote it on your brand's Facebook page and invite your fans to comment on what they have read.

In the same way, at the end of a video on YouTube, you can suggest that your followers follow you on other networks so that they receive more information on the subject.

The important thing is to ensure that your audience receives your content and stays hooked with your brand.

7. Try different strategies

Even if you are completely sure that a strategy will work, sometimes it may not bring you the expected result. So always have a plan B ready to put it into action.

Change the title of your texts, work on other keywords, spread differently on social networks, make different announcements ...

Remember to always record the data related to these attempts and analyze these results.

Testing different strategies is a great way to understand the behavior of your target audience in the digital environment. Over time, your actions will become more and more effective.

Did you like these digital marketing tips and do you want to know other strategies to apply them in your business? Stay active with us

That is why we would like to know your opinion. Do you have any questions about how to apply it in your project? Do you know more advantages or ways to optimize your campaigns? Let me know in the comment section!


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