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SEO Tips and Tricks to Position in Google 2020 | SEO Tips and Tricks | Learn Digital Marketing

 SEO Tips and Tricks to Position in Google 2020

SEO Tips and Tricks

Without a doubt, working on the SEO of a website is a task that requires a lot of effort. However, you will see that it is possible thanks to these tips and tricks to rank in Google 2020. Get that valuable traffic to organically grow your online business.

So, if you want to know what are those tricks to position in Google 2020, then we will tell you which are the most effective and infallible, but we will also give you some basics so that your website climbs to a privileged position in a short time.

Let's take a look at the guide we have prepared for you!

Although it may not seem like it, many bloggers still do not know the importance and scope that knowing a little SEO and integrating it into a blog or website can provide, so, first of all, we will briefly review what it is and how it works.

SEO refers to the ability to "optimize" websites to help them rank higher in search engines (like Google) each time a user searches for certain information.

The ultimate goal is to increase organic traffic to your website naturally and without paying a dollar.

SEO: What exactly is this optimization?

SEO Tips and Tricks



          The use of keywords or keywords is important to classify what we offer on the web.

Most content creators believe that the vital thing is to focus mainly on the strategic placement of keywords or Keywords throughout the entire text of the page, such as, for example, adding the keyword in the title, meta description and others.

While these elements are important, they only make up the form and not the background, that is, the content. In this sense, SEO also has to do with the creation of valuable content, that is, useful content that provides the resolution of a problem or a concern to the user.

This information is classified or indexed by the largest search engine on the Internet: Google. In other words, the next tips and tricks to position in Google 2020 will be very useful.

In such a way that, when a user in a certain region of the world performs a specific search, Google will show them those contents that allow them to satisfy their concern or need effectively.

Google is a system that has been developing at a very accelerated speed, so its algorithms have learned to detect when a website has used synonyms or keywords as an unworthy trick to achieve positioning and sell advertising.

Reason why it could send us to the bottom of the search results, or simply ignore that we exist (receive a penalty).

This means that the most important thing is not to focus exclusively on the constant use of keywords, but also to give this word structure an original content (we will talk about this later) and quality to users.




SEO: Are there safe tricks to position in Google 2020?

SEO Tips and Tricks


The most important thing is to know what the user wants in order to optimize SEO.
The largest search engine on the Internet is to this day a mystery.

Nobody knows exactly how Google's positioning algorithm works, or how it selects the content that will be present in the first positions in the results.

Well, in addition, the algorithm is constantly changing, so it is almost impossible to know how it works. Likewise, major search engines such as Bing or Yahoo! they also constantly modify their algorithms.

However, Google shows us how to correctly position our website when conducting a search, it is a matter of identifying what factors it takes into consideration.

In this sense, it is enough to look and analyze the highest ranking web pages to understand what the user's search intention is, and then act accordingly. That is the only way you have a chance to win the game.

And lo and behold, we got down to work to find out and bring you this information.

Could my website be penalized?

SEO Tips and Tricks

There are tricks that will help Google rank a website or blog better.

It is important to note that if we implement some tricks to position in Google, we must also do it naturally through the use of keywords and other strategies.

These are crucial strategies without which the content that is created and published on the Internet daily could not be classified, and which, in addition, help the algorithm to better locate the quality content that the user wants to see.

We must not forget until now, that valuable content is still the King and that it will surely continue to be for much longer if we know how to take advantage of it.

How does Google find and classify websites on the Internet?
To position well within the Google search engine in 2020, you must provide clear information that the contents of your pages are better and provide better information than those of your competitors.

As we already mentioned, there are many strategies, tactics and best practices on how to achieve better SEO, but the most important thing you can do is optimize your content, making sure that everything you upload and manage is correctly indexed.

This means that Google has "Robots" or "bots" that crawl all websites on the Internet, and then classify or "index" them according to their relevance.

In this case, in a search query, they will first collect a set of relevant pages and then display them on the results pages according to their importance and visibility.

If your website has already been indexed or read before, the bots will do it again every time it is necessary, to check if there is new content, and if everything is in order to be taken into account.

Likewise, this process is carried out automatically to add new relevant websites to show to users (informational, shopping, browsing websites, etc.)

Up to this point, we can get an idea of ​​how big the Google database is and how much work it takes to rank all the websites and their corresponding content (images, texts, videos, among others). It's definitely a great job!

Thus, all this information will also serve to classify the niche to which your website belongs, so this is where SEO becomes a crucial and necessary job if you want Google to detect and display your content this 2020.

Why work SEO on my business website?


As mentioned so far, you will surely get a pretty good idea of ​​why it is essential to practice SEO on a website.

However, many entrepreneurs and companies wonder if it is still one of the most important steps to address within an online marketing strategy.

So, is it worth applying SEO to rank in Google this 2020?


Especially if we want to attract traffic to our website and sell our products and / or services.

In fact, Google's report on how information search works indicates that the most basic signal that information is relevant is when a web page contains the same keywords as the search query.

Thus, despite how much Google has advanced, this search engine continues to take this determining factor into account.

However, it has been found that, even if the correct keywords are added to the body of the text or the images and videos, a website does not always manage to appear in the first positions.

What other tricks could we implement to position in Google 2020?

What are the tricks to position in Google? SEO Guide 2020
Having reviewed this relevant information, let's now proceed to know what are the tricks to position in Google 2020 so you can start optimizing the website of your business or blog right now.

1. Research what your audience is looking for

SEO Tips and Tricks

                                           Do a research (research) before writing content.

This first trick to rank in Google has a lot to do with keyword search. The most effective tools to know what your audience is looking for and do an effective keyword research are Google Trends, Ahrefs, Keyword Tool, among others.

Thus, the use of long-tail keywords in your SEO strategy is one of the fundamental tricks.

Long-tail keywords are terms with low traffic potential but also low competition, therefore they are easier to rank for.

So long tails keywords are important to use in your SEO keyword strategy, which will help you drive more targeted traffic and qualified leads to your website.

According to your phrases and Keywords, start creating content that is of value. However, remember that these must be used in adequate doses throughout the text, the title, subtitles, captions, videos, among others. Don't overdo it, Google also penalizes the excess of keywords in a text.

If you have not yet created your website, we recommend using a domain with a keyword that allows Google to understand your business, so that their Bots can quickly index you within a specific niche.

It is important that, if you are addressing a Spanish-speaking audience, your Keywords are also in this language, as is the name of your website.

The more specific we are, the better and more efficient the classification process will be.

Are there other tricks to know what searches users perform?
SEO Tips and Tricks


When you click on search, for example, "how to make oatmeal cookies", Google shows you the results and, among them, a section called "Searches related to how to make oatmeal cookies".


Take into account the related searches that Google provides you.
At the bottom of the search results, Google shows you a list of related searches. These results are great to use in your captions.

All you have to do is mention some of the previous words in your content (without cluttering it with keywords).

And voila, you will have more opportunities to appear in searches, especially if we take into account the tricks to position in Google that follow.

Can long-tail keywords bring less traffic than top-level ones?
Although long-tail keywords tend to bring less traffic to your website, the traffic they generate is becoming increasingly relevant.

This means that users who visit your site are more likely to be interested in your product or service. The Google algorithm will detect these activities, and it will increase your position.

The more specific your keywords and phrases are, the less competition you will have to face for these keywords in search engines as you scale.

Some extra SEO tips to rank in Google 2020
👉 Do not use phrases or Keywords in all corners of your website. Be measured and place them in the most ideal places. Using too many keywords will cause Google to penalize your site by mistrusting the validity of your content.

👉 Although the use of keywords is important, they will not always guarantee presence in search engines if you abuse them by adding a very obvious "density".

👉Use synonyms or related terms, this will provide naturalness to your content. Also, being repetitive could tire the reader or viewer causing them to leave the page quickly. (The latter seriously affects positioning and we don't want that.)

👉Implement the keywords that can solve a problem, a need or a question for the user. Find out how they search for this content, where, from what device, what the competition says, and when they search. (Later we will see what its importance is).

👉Use your main keyword phrase in the first 100 words of your posts. Google gives more priority to the terms that appear in the first lines of your text, as it indicates that it is about that topic that you will really talk.

👉Finally, try to give a profile to your ideal client or reader, so that you create your content based on it.

2. Create original and quality content for your audience

SEO Tips and Tricks

                                                Focus on creating original content.

When it comes to SEO, it's important to create unique and valuable content. Often times, when we write or create original and quality content, the use of keywords comes more naturally.

For Google, useful and interesting content is essential, so if we have it we will be rewarded within the organic positioning.

A website with good content can be even better with SEO!

How to create quality content? Tips
💧Original content: make text articles with images, videos, presentations, infographics, comments, etc., without emulating other existing articles, such as that of the competition, the idea is that we can differentiate ourselves from the rest by contributing something that they will not get on another website.

💧Post exclusive content for your website: Even if it is your own content, if you have already published it on another website, then it is not good for your site, unless you specify the tag correctly before or at the end of the text. A link to the other source will also work.
Add captions to accompany your multimedia content: For example, if you publish videos on your website or blog, add a text description of them. If you add pictures, describe in words what the picture is about.

💧Share content that is useful: do not publish content for the simple fact of publishing it to keep the web updated. Before producing new content, make sure what is posted adds something of value to your audience.

💧Researched content: Users don't want to read superficially prepared posts, and neither do search engines. Long articles have been shown to rank better than short articles. However, long articles should come from good research and prior preparation.

💧Use bold, underlined, and italicized words: highlight important keywords or phrases within the body of text in bold. We also recommend using a good font size in short paragraphs and with enough space to make it more legible.

Remember, content not only allows you to target certain keywords and topics that your ideal buyers are searching for, but it also provides a vital opportunity to connect with them and provide real value that can set you apart from the competition.

3. Use external lin

SEO Tips and TricksAdd quality external links to make your content more relevant.

This is another trick to position in Google 2020 that we should not miss.

External or outbound links to related pages also help Google discover and understand the topic of your website. It also shows Google that your page provides quality and reliable information.

And this is not just a theory.

We have carried out experiments to find out if external links help to improve rankings, and the results showed that, indeed, it increases the level of interaction on the site, allowing you to link your content with trustworthy and authoritative sources.

If you want to increase your ranking in search engines, it is time to start adding quality links to each of the content on your website.

4. Add your keywords within the search results (Title, URL Address and Meta Description)
SEO Tips and Tricks
                  The URL, titles and meta description help in the SEO positioning of a website.

The URL (the last part, not including the domain name or parent folders) usually contains the shortest summary for the page. This should describe as best as possible what the page is about or the content that will be read next.

Likewise, users must be able to understand whether the page will meet their needs without loading it into their browsers.

The URL prefix (domain name + home folders) should provide context for what will be discussed next.

Tips for optimizing your search results on the URL:

💚Keep the length of the URL under 100 characters (crucial).

💚Include the main keyword.

💚Make the URL shareable (the same content must be uploaded no matter who, where or when uploads it).

💚Avoid using words with no search potential.

💚Separate words with hyphens (-) instead of underscores (_).

💚The phrase should be easy to understand and read so that it is easily remembered, as well as being descriptive.

💚Avoid special characters, unless they are in another language.

How to optimize the title or headings (H1, H2…) of your content?
Now, another important factor in optimizing search results is in the titles of our content.

Google Bots pay close attention to the words we use in our content, so the keywords must necessarily be within the pieces of text such as titles, subtitles, among others.

This will help the Bots to better interpret the content you offer. It is also important to always use word families that are related to each other, as it will help a lot in your work.

The H1 tag is about the title, which should appear in the top center of the page and will be the first thing that will attract the attention of readers or customers, or it will be the first thing they see when they click on that result.

Try not to make your headlines too long, as they should generally cover one or two lines at most. This is the most recommended, since there are no restrictions in this regard.

Tips for writing titles:

💙Titles should clearly communicate the topic.

💙Remember that the titles or H1 headings of the pages should say in a summarized way what your note or content is about.

💙The headline should be useful and informative, specific and relevant. Try to think outside the box and make it unique and original.

💙Did you know that the phrases that users search the most on the Internet are in question format? Try creating headlines that contain the answer to a specific question to gain more traffic.

How to write the meta description of the note or content?
The meta description is also a summary of the page and appears as part of a search result snippet, below the page title. It is usually one of the determinants for users to click on the note.

The meta description helps people decide whether or not to click on your site.
The key is to experiment until you get satisfactory click-through rates, using paragraphs that attract the user's attention, or briefly communicate what you are going to do and what you will find if you click.

Tips for making good meta descriptions:

👍Include the main keyword once closer to the beginning on the left side and some variation or synonym afterwards, in a conversational, user-friendly and easy-to-understand format.

👍Avoid keyword over optimization.

👍Provide valuable and compelling information to get people to visit your page.

👍The length should be 150-160 characters, but preferably no more than 156.

👍The meta description must be unique in your entire domain, and not be repeated in any other note.

If you don't add a meta description, don't worry, Google will be able to use one of the snippets from your website, or perhaps the first paragraph of the text. However, it is never a bad idea to help them understand your content through this element.

It is important that we understand that search engines do not use the meta description as an SEO optimization factor.

It simply serves as an incentive for users to click on this search result and not others. Here it is crucial to have a little creativity and originality.


5. Plan your content and be consistent in your publications

SEO Tips and Tricks

                                Post content regularly to keep your audience interested.

One of the factors that Google takes into account the most is that the content is constantly updated, and that, in addition, we add new entries regularly to our blog. That is, if the bots detect that you have left the site, then you will lose ranking.

Even if you have an online store, it is important to maintain a blog, because in this way you will inform your audience about everything that is related to your products or services. In addition, a blog will talk about what you do and what characterizes your brand.

This will also be taken into account by the search engines.

Plan your content and organize it within an editorial calendar. At this point, try to diversify your content in different formats. At the end of your post, add a call to action to your social networks, related posts, etc.

According to the results, you will determine the effectiveness of your content calendar, and then introduce the changes that are necessary.

6. Analyze the metrics and scope of your content

SEO Tips and Tricks
                            Constantly analyze your metrics to modify what is necessary.

The good SEO of a web page is also measured by the rates of user participation and the time spent on the site. In this sense, Google rewards sites that have high user participation.

Recent studies have shown that there is a correlation between bounce rates, or the percentage of visitors who leave your site without generating any interaction, and search engine rankings.

The longer users spend on a site, the more likely they are to find its content valuable or useful. That's how search engines understand it, which makes a lot of sense, doesn't it?

On the other hand, comments in notes and products provide immense help for SEO optimization, as this is a strong indicator that your audience wants to interact with your brand.

Another trick to position yourself in Google 2020 is to motivate users to share your content on their social networks (we will see this later).

Interaction rates are also reflected when users share your content.

How to improve the participation rate and the time spent on the website?
There are some ways you can work to improve your audience's traffic and engagement metrics, in a way that improves your ranking in search results, let's see what they are:

Make your content easy to read: If you want to keep users on your site longer, you need to make sure that your content is easy to read and the language is fluent. Keep your sentences and paragraphs short to improve readability.
You should also use headings and bullets to break up the text and make your content easy to scan at first glance.

Use images in all your content: The use of attractive images and in good resolution in all the content helps to divide part of the text to keep your audience interested. In addition, it makes the texts more legible, if they are a bit long.
Hook the reader to the beginning of the content: If you want users to continue reading, you must hook them by providing the most valuable information at the beginning of the publication of your blog or page of the site. This will help readers decide whether or not they want to continue reading.

7. Add video content to your posts

SEO Tips and Tricks

                                                           Videos help increase stay rates on a website.

Did you know that 55% of all Google searches return at least one video result?

This is because users love watching videos instead of reading too much text, and we already know that Google wants to provide the kind of results that will be most valuable to its users.

That is why in almost all our searches we always get YouTube videos among the first places.

Of the video results on the Google search engine results page, 82% come from YouTube.

YouTube is the second most popular search engine with over 3 billion searches every month.

By creating more optimized online video content, you can improve your chances of showing up in Google search results.

Likewise, you can integrate these videos within your posts, so that, with their views, users stay longer on the site.

It is a good idea to also add graph tables, comparative tables, and other formats to diversify the information, making it more enjoyable.

8. Promote your content on Social Networks

SEO Tips and Tricks



As we have already mentioned, content is King, however, no matter how much quality content we have put together with a lot of effort, Google will not take us into account if we do not increase the participation rate and interaction with users first.

The best way to get noticed, especially if we are starting out in the digital world, is to share our posts on social media. Of course, we must choose carefully which are the most appropriate social networks based on our type of content.

If others do not know us, then it is likely that Google is not interested in us either, therefore, it begins to gain visibility on social networks such as Facebook, Twitter, Instagram, LinkedIn, TikTok, among others.

This SEO trick to position in Google 2020 might seem more like a tip to implement in a digital marketing strategy, but the truth is that it plays an important role in search optimization.

Surely, you have noticed that when we search for a company in Google, among the first positions of the list appear the profiles of social networks.

This means that your potential customers may be clicking through your social media pages to learn more about your brand or product.

Google is smart enough to detect the true intentions of users, and we have to use this to our advantage.

9. Optimize the mobile or responsive version of your website

SEO Tips and Tricks

                                       Most of the traffic comes from mobile devices.

Before the computer, recent studies have shown that searches on mobile phones have been increasing, and that they will continue to do so for a long time.

Since 2015, Google has prioritized responsive sites in its search results. Additionally, a recent study found that 57% of web traffic comes from mobile devices.

And it is quite logical, given that the mobile phone is our most immediate means of communication and more and more people have one. In addition, studies also show that many users are increasingly interested in making purchases from their mobiles.

In this sense, should we lose this enormous potential for sales and traffic?

While many companies with websites are optimizing their pages for mobile devices, the truth is that Google is being more demanding on this issue.

It is no longer about doing it to do it, but because it really is what is best for everyone.

10. Verify that your website loads quickly
SEO Tips and Tricks
                                   Make sure your website loads quickly to retain customers.

This is another of the tricks to position in Google 2020 and that is very important to us, since it considerably reduces the bounce rates by visitors.

Google is spending a lot of money to improve the user experience, which is why it has recently expressed a desire to put the fastest websites on its lists.

To make website owners consider loading speed, it has made this requirement official so they can rank within search rankings.

We know for a fact that website speed is important when it comes to SEO and indexing.

Therefore, we recommend that your website loads as quickly as possible, taking into account Google's recommendations. Having fast loading websites is not only good for SEO, but also good for customer retention and conversions.

To make your website load faster, follow these tips:

☝Compresses images by 40%.

☝Enable caching for browsers.

☝Reduce the use of plugins whenever necessary.

SEO Tips and Tricks


Extra practices to optimize SEO and position in Google 2020

Use an ALT tag to describe each of your images - this helps search engines understand what the image is about.
Add internal links in your texts that may be connected to another note or content.
Check the content before posting for typos and spelling errors.
Start content with text only, then add other formats.
Add relevant tags that help classify your content. It is also quite useful to add your notes in their corresponding category. All these elements help a lot for Google to fully understand what your website is about.
Another of our top SEO tricks is to make your website secure - if you haven't already, it's time to switch your site to HTTPS.
HTTPS is a more secure version of the http web protocol. HTTPS works in conjunction with SSL to communicate information in a more secure way.

Finally, create fresh content every period of time. Try not to disconnect from your website or blog when creating new content. This is important.
Last conclusions
SEO is more than just adding keywords or entering a few tags. It's about meeting search intent and giving users what they want and need at all times. It is essential to take into account these tips and tricks to position in Google 2020.

Above all, it is still important that you comply with the protocols required by the largest Internet search engine: Google.

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